RESOURCES

by Paolo Morosetti Why the most enduring dynasties treat governance as a design project, not a chore. Family firms are fond of romanticizing their longevity. They speak of "stewardship," "legacy," and "values" as if these traits were woven into their DNA. But sentiment is a fickle foundation for a multi-generational enterprise. What actually keeps a dynasty from fracturing as it expands is not just love, but structure. Governance—often dismissed as the domain of the bureaucra